How we can help

With Comms…

We work with agencies and marketers from across Australia and around the world to solve tough challenges, add some extra firepower, fill their resource gaps and empower their people to do amazing things.

Advertising doesn’t work the way it used to. Media becomes more fragmented everyday. Culture and Technology change our attitudes, behaviours and the role brands play in our lives more rapidly than ever. Best practice is outdated by the time we document it.

Machine learning, AI and the myriad of other tools we have at our disposal help us to deal with this complexity. However, I believe it’s human curiosity, an obsession with ‘WHY’ and an unwavering determination to find a better way that is the key to making the dollars we spend work harder than the dollars of our competitors.


With Coaching…

Each generation in the workforce enters with different expectations, lives through different experiences and leads with different styles. Yet every generation has high achievers, potential superstars and a diamond in the rough just waiting to be discovered.

Our training, coaching and mentoring programs are developed to embrace this constant change and find better ways rather than pushing against change and trying to keep doing things the same. With the unified language of Whole Brain Thinking we focus on developing rounded skills that not only allow individuals to maximise their potential but teams and partner relationships as well.

Agencies

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    • Proposition, Credentials & New Business

    • Structure, Ways of Working & Process Codification

    • Operational support & business process development

    • New Opportunities & Growth Strategies

    Any problem that your leadership team is wrestling with that could do with a fresh perspective and maybe a more structured way of looking at it. With flexibility in our  approach to helping with this, we customise a solution that works for your business, structure and budget.


    • Comms & Media Strategy

    • Media Connections Planning

    • Media Buying, Activation, Reporting & Analysis

    • Analytics Implementation, Trouble Shooting & Dashboard Development

    We’re here to help with a passion to use our experience, skills and connections to do good in the world. We’re experienced and able to hit the ground running as fractional support, to help fill a short term resource gap, add some firepower to a pitch or major piece of work or just bring a fresh perspective to a client, brief or any other kind of challenge that really needs a better way to solve it. If your need is broader than what we can solve as a duo, we also have a network of incredible independent contractors we can call on to create a bespoke team to get the job done.

  • We've spent a large part of our careers working in integrated environments and know from experience that the best work always happens when media and creative come together in true collaboration. We share massive respect for the creative discipline and have always loved working with creative partners when the barriers come down. If you're a creative agency that would like to expand into media, have a short term opportunity to provide media services to a client and need help delivering on that ask, are having trouble working with a media partner and could use a hand in making that better, or are working on a pitch or major project that you feel some media insight could make the work even better - we should definitely talk!

  • Maintaining long term relationships are tough in this industry, especially when you spend a lot of your time marking your own homework. Having an independent resource to evaluate performance across all aspects of a relationship from buying processes and media outcomes to service quality and behaviour on both sides can make a huge difference and keep the word pitch far from anyone's mind.

    This evaluation process can also facilitate transparent and mutually beneficial performance based remuneration structures. As clients continue to look for better value and agencies seek ways to maintain margin in tough economic conditions, this approach can often work better for both parties. Rather than a race to the bottom on buying rates and fees, a relationship built on both sides 'putting their money where their mouth is', can be a better way to structure commercial arrangements.

    So, next time you are considering your commercial proposal for a pitch or going through fee re-negotiations with an important client it might just pay off to have a chat about finding a better way to structure things.

Marketers

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  • Sometimes it helps to get a fresh perspective on a challenge, or maybe you just feel like you need some more support to find a better solution to a nagging comms, advertising or media challenge. Whatever the task, we bring a depth of experience, a highly collaborative attitude and an arsenal of over-thought opinions to help you find the better way forward.

  • Creating focused strategies to guide communications is what we do best. In today's fast-paced marketing landscape, opportunities come and go at dizzying speeds. Our meticulously developed strategies serve as your decision-making compass, filtering choices to align perfectly with your brand's needs.

    These strategies create a unified vision that brings your teams and partners together, working cohesively toward shared goals that drive meaningful results.

  • With over 40 years combined experience in media and marketing we thrive of finding new and improved ways to bring campaigns to life.

    Effective media strategy isn't just about placing ads where people will see them. It's about creating meaningful connections with your audience at the right moments in their journey. It requires a deep understanding of your brand, your consumers, and how different media channels work together to drive real impact and business value

    We thrive on collaborating with brands and their agencies to align business objectives with campaign strategy and go-to-market planning.

  • It's pretty easy to find someone offering free training on just about any media topic. Despite the media industry's reputation, there's no such thing as a free lunch and you always have to ask yourself what the hidden agenda might be that sits behind everything you are being told. 

    If you just want someone to cut through the bullshit and explain how something really works with no ulterior motive, then look no further. We can provide one-off sessions covering specific topics of interest or design a program over multiple sessions that covers a broader range of topics or goes really deep on one thing in particular.

Professional Development

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  • Technical skills are only one piece of the puzzle and for someone to be the best they can and to grow in a rounded way there are some invisible skills that make all the difference. We have a range of Training programs designed to maximise the potential of individuals, teams & clients relationships. 

    Personal Potential Group training (6 month program) 

    Group training sessions for individual development. The program is designed compliment technical skills that are developed in roles, to help lift everyone to the next level. The programs include HBDI profiling and focus on skills to increase self awareness, perspective, career clarity, EQ and relationship building.

    Personal Potential (12 months 1:1 Coaching program)

    Designed for emerging talent and professionals seeking breakthrough career clarity, this program empowers you to unlock your full potential and excel in today's dynamic workplace.

    Through targeted coaching and development sessions, you'll:

    • Gain crystal-clear direction on your career aspirations

    • Develop heightened self-awareness and emotional intelligence

    • Master relationship-building across all levels

    • Build the confidence to make bold career moves

    • Enhance your strategic decision-making capabilities

    Team Potential (Half & Full Day Workshops)

    Team workshops and training that focuses on unlocking potential, improved ways of working and relationship dynamics through thinking preferences, perspective & communication. Bespoke half day workshops to focus on both team dynamics and client relationships, that can be combined for a full day offsite experience.

  • Is there a critical skill gap in your team that you don't have the existing resources to fill?

    Is your team underperforming in a critical area or perhaps a client has highlighted an issue that you need to quickly demonstrate action to solve?

    Whatever is keeping you up at night, if we can't teach your team a better way ourselves, we'll find the right person who can and recommend the best format to get them there fast.

  • If you're looking for an external speaker for any event from a regular team meeting to quarterly planning, a training day or agency function. Or maybe you just want to put something interesting on for the team, we can fill that gap for you.

    We have a number of topics that we’re individually and jointly passionate about that we would love to share. We have a number of topics outlined below as well as being able to tailor something bespoke based on the purpose of your day. 

    • Re-Thinking Presentations & Storytelling

    • How We Kill Productivity

    • Make Yourself Indispensable

    • The Value of Curiosity

    • The Power of WHY

    • New Year Reset - Reflection & Intention setting 

    • Understanding thinking preferences & communication styles

Whole Brain Thinking

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Find out more about Whole brain thinking

  • The Herrmann® Brain Dominance Instrument (HBDI) is a framework and organising principle to describe the way we think, communicate, make decisions and solve problems. A personal HBDI Profile helps to articulate your preferences in thinking styles, strengths and areas that you are more likely to avoid unless actively practicing whole brain thinking.

    Understanding your own preferences is the first step in being able to maximise the way you work individually and with others to get the best outcomes.

  • Discovering how you and your colleagues naturally think can be truly transformative. We all have unique preferences for thinking, working, and communicating. This diversity can either create significant obstacles or be harnessed to deliver breakthrough results.

    HBDI (Herrmann Brain Dominance Index) Pair and Team profiles reveal these crucial dynamics, helping you sidestep common pitfalls and position your team for exceptional success. Understanding these thinking patterns doesn't just improve collaboration—it can completely change how you work together.

  • The Herrmann® Team Effectiveness Dashboard is a tool designed to help teams evaluate what they are focusing on and what they may be missing, all by leveraging and applying the Whole Brain model.

    Team Effectiveness workshops are designed to interpret the dashboard and collaboratively create ways of working and practical plans for future projects. Creating a high performing team that leverages the strengths and actively addresses areas currently being missed.

  • Ultimately, Whole Brain Thinking workshops equip people with practical tools to enhance collaboration, problem-solving, innovation, and leadership by drawing on the full spectrum of thinking styles within themselves and their teams.

    Workshop participants will discover their own thinking preferences through personalised HBDI assessments, learn to recognise and appreciate different thinking styles in others & practice flexing into less-preferred thinking modes to tackle challenges more effectively.

A couple case studies

This one came to life in close collaboration with Cricket NSW, MKTG, SBS and the support of a brilliant marketing team at WU committed to creating something meaningful that truly connected with their audience.

(Fun fact - the case study voiceover IS NOT AI! A real person managed to sound like that......)

This campaign got attention because it was the first 3D billboard execution in Australia (they've perfected the tech now) but the insight at the heart of it and the amazing work by the team at INVNT bringing together the crew of influencers and translating everything onto a canvas that hadn't been used in that way before was an incredible achievement. The Team at oOh! Media were also brilliant, pulling out all the stops to find a way to make my crazy idea work.

Curious about how we can help?

Let's Talk

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